Part 3– Nutritional Myth Series: Alcohol — The Great Alcohol Lie: How Science, Media, and Industry Sold Us Poison as Medicine

The Great Alcohol Lie: How Science, Media, and Industry Sold Us Poison as Medicine

By Dr. Bomi Joseph ·

For decades, the public was told that “moderate drinking is good for you, and your heart.” This exposé traces how that story was built on fraudulent or biased science, amplified by media, protected by industry money—and why ethanol’s chemistry makes it harmful at any dose.

Bottom line

“No safe threshold: even ‘light drinking’ increases cancer risk. The benefits of wine were never real; the harms are well-proven.”

1. The Origin of the Red Wine Myth & the Resveratrol Scandal

Dr. Dipak K. Das and the Science Fraud That Started The Great Alcohol Lie

One of the foundational pillars for the “wine is good for you” narrative came from the work of Dr. Dipak K. Das, longtime director of the Cardiovascular Research Center at the University of Connecticut. Das published many studies reporting that red wine’s health benefits came through resveratrol — an antioxidant compound present in grapes, peanuts, and some berries. But there are some critical facts:

Dipak K. Das, University of Connecticut researcher and perpetuator of the great alcohol lie, later found guilty of fabricating red wine resveratrol studies.

Dipak Das — the scientist behind the fraudulent red wine resveratrol studies that fueled the myth of wine’s health benefits.

Media Amplification & Persistent Misinformation

One problem: once the red wine/resveratrol story broke into the media (The New York Times, CBS News, etc.), it had great public appeal.

Wine is romantic, wine is culturally prestigious; stories about “wine helps your heart” are attractive. Das’ findings were widely reported, often without critical caveats about bioavailability, study limitations, or later retractions.

Despite the UConn findings and retractions, many individuals, health writers, and even medical sources continue the great alcohol lie, as though it were legitimate. The original myth thus embedded itself in public consciousness.

Dr. Bomi Joseph, Health & Longevity Expert, in his office in Los Gatos, CA, USA

You used to go to a restaurant for food. And a bar for alcohol.

Now restaurants cater alcohol more than food. Because they make far more money from alcohol.

When you walk into a restaurant, you are walking into a bar.

Signature of Dr. Bomi Joseph
Salt crystals precipitating out of a water solution after alcohol is added, demonstrating alcohol’s disruption of ionic balance.

2. The Biochemistry: How Alcohol Really Harms the Human Body

While myths flourish, the molecular and physiological damage from alcohol is real, well documented, and often underappreciated in popular discussions.

Ethanol, Water, and Miscibility: A Key Physical Property

  • Ethanol (C₂H₅OH) is a small molecule with both a hydrophobic (ethyl) portion and a hydrophilic (hydroxyl) group. That makes it amphipathic magnet and infinitely miscible with water. This means alcohol has incredible affinity for water.
  • Because it mixes freely with all water compartments (blood plasma, cytosol, interstitial fluids, intracellular spaces, water shells around proteins and membranes), ethanol disrupts more than just large organs: it interferes with basic chemical environments in which proteins, ion channels, and enzymes rely on very precise ionic and water structures.

Disruption of Ionic Channels & Electrolyte Balance

  • Cells depend on ion channels (for Na⁺, K⁺, Ca²⁺, Cl⁻, etc.) to maintain membrane potential, to conduct nerve impulses, regulate muscle contraction (heart included), hormone release, etc. These channels are highly selective, gated, and sensitive to the ionic environment and to the dielectric properties of their surroundings.
  • When ethanol is present in the water layers around membranes and channels, it changes local dielectric constants, disrupts hydrogen bonding, can perturb hydration shells around ions, and thus can alter channel behavior: gating thresholds, open/closed states, conduction rates.

Toxic Metabolites & Oxidative Stress

  • Alcohol metabolism in the liver produces acetaldehyde, a known toxin and carcinogen.
  • The enzyme ADH converts ethanol → acetaldehyde; then ALDH converts acetaldehyde → acetate. But this system is inefficient, generates reactive oxygen species (ROS), and in many people produces accumulations of acetaldehyde.
  • ROS damages mitochondrial structures, lipids in membranes (lipid peroxidation), proteins, and DNA; this leads to inflammation, cell death, fibrosis, etc.

Systemic and Organ-Level Damage

  • Liver: Fatty liver (steatosis) → inflammation (hepatitis) → fibrosis → cirrhosis. Chronic alcohol overwhelms the liver’s capacity to detoxify, rebuild, and regulate.
  • Cancer risk: Alcohol is classified as a Group I carcinogen (IARC). Cancers of the mouth, throat, esophagus, liver, colon, rectum, breast in women have been shown to have increased incidence with alcohol consumption. Risk is dose-dependent, but there is no fully safe threshold for many cancers.
  • Cardiovascular harm: Beyond any possibly beneficial HDL effects, alcohol increases risk of hypertension, atrial fibrillation, stroke, cardiomyopathy. Damage to vessels from oxidative stress and inflammation, arrhythmogenic effects, and metabolic derangements contribute.
  • Neurological effects: Acute intoxication (slurred speech, impaired coordination) is only the tip. Over time: neuroinflammation, loss of neural tissue, impairments in cognition, mood, sleep disruption (especially in REM cycles), increased risk of mental health disorders, and in pregnancy, permanent developmental harm.
Bottom line: Alcohol’s chemistry guarantees harm. It disrupts ion channels, electrolyte balance, and cellular function everywhere it goes. Its first metabolite, acetaldehyde, is a proven carcinogen. For several diseases — including cancer and fetal harm — there is no safe threshold.

3. Industry & Institutional Cover-ups: The MACH Trial and Other Tactics

The Moderate Alcohol and Cardiovascular Health (MACH) Trial

Fast forward to more recent years. NIH and its subdivision NIAAA (National Institute on Alcohol Abuse & Alcoholism) launched a large prospective trial called MACH (Moderate Alcohol and Cardiovascular Health), intended to propagate the great alcohol lie, about whether moderate alcohol use (e.g. a drink a night) can have net health benefits. But:

National Institutes of Health headquarters building in Bethesda, Maryland.
National Institute of Health

9000 Rockville Pike, Bethesda, Maryland 20892.

Industry Messaging, Polyphenol Distraction, and Regulatory Resistance

Beyond single studies:

  • The alcohol industry has funded or supported many research efforts (directly or indirectly) that emphasize potential benefits of alcohol, especially cardiovascular health, which is an unbelievably great alcohol lie!
  • Simultaneously, it has pushed back against labeling, warnings (especially cancer warnings) and stricter drinking guidelines. Not telling the truth, is a form of the great alcohol lie.
  • Distraction strategy: highlight “polyphenols,” “antioxidants,” “moderate drinking” — appealing terms — to shift attention away from ethanol’s toxic properties, cancer risk, addiction, liver damage, etc.

5. What Must Be Said: The Truth From Science

Putting all the pieces together, these are the conclusions that the scientific body of evidence demands.

No level of alcohol consumption is risk-free. Even small amounts carry risk for cancer, for tissue damage, for addiction.
Public health policy, health reporting, and individual decision-making have been misled by industry influence, media amplification, and misplaced trust in “low-hanging” observational claims.
Claims of “moderate drinking is good for your heart” are based on weak, obviously biased, or even fraudulent evidence in many cases. The randomized controlled evidence is thin or compromised; and observational studies are confounded. This all led to the great alcohol lie.
The harms are cumulative, multi-organ, and systemic, not just “liver damage" in heavy drinkers.

6. What Needs to Change: Policy, Media, Medical Practice

To stop the propagation of the great alcohol lies, these changes should be pursued:

Transparent funding and conflict-of-interest rules for alcohol-related research. No secret meetings with alcohol industry about trial design and no alcohol money to fund trials.
Media responsibility: Health journalists should treat older studies with caution, follow up on retractions, and avoid sensationalism (“one glass a day could save your life”) without strong evidence.
Stronger regulation on labeling, including mandatory warning labels about cancer risk, liver disease, and addiction, similar to tobacco.
Medical education and guidelines: Update dietary and health guidelines to reflect the preponderance of harm, reduce or eliminate claims of cardiovascular benefit. Stop propagating the great alcohol lie.

7. Final Word and Call to Action

The “red wine is good for you” myth is not just a harmless cultural tale. It reflects a pattern of scientific misconduct, media echo chamber effects, and industry power shaping what millions believe to be true about their health. Alcohol is a toxin. Ethanol is not a medicine. Our bodies do not need it; many parts of our society profit by persuading us that it is harmless or even beneficial. The great alcohol lie is financed behind the scenes by alcohol industry money. 

If we are to protect public health, the first step is telling the truth — clearly, unambiguously, loudly. Share this exposé. Demand more honest science. Insist on policies that protect citizens rather than industry profits. Because when we allow “moderate drinking” to remain an undeclared public health lie, we are complicit in perpetuating harm.

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